UNMET NEED
Serial medtech founder & CEO, Jeff Smith, interviews entrepreneurs leading the next wave of healthcare innovation. Jeff and guests share their experience building the products, teams, and businesses tackling healthcare’s UNMET NEED.
UNMET NEED
#17 - 2 Principles Of Growth Marketing
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Jeff Smith
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Season 2
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Episode 17
How do you market your business to promote growth in revenue? In this episode, Jeff Smith breaks down the two principles of growth marketing: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). He shares concrete examples with easy formulas to help you digest the concepts better. Tune in to get business advice that could be key to taking your business to the next level in terms of revenue and growth!