UNMET NEED
Serial medtech founder & CEO, Jeff Smith, interviews entrepreneurs leading the next wave of healthcare innovation. Jeff and guests share their experience building the products, teams, and businesses tackling healthcare’s UNMET NEED.
UNMET NEED
#1 - Start With Why w/ Neurosurgeon & Startup Founder, Bruce McCormack, M.D.
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Jeff Smith
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Season 1
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Episode 1
Dr. Bruce McCormack is a board certified neurosurgeon who lives and practices in San Francisco. He is also a prolific inventor and highly successful entrepreneur. On this episode, Bruce gives insights on his decision making throughout his career and the power of seeking opportunity in change. Jeff and Bruce discuss the importance of knowing Why people pursue specific goals, especially when tackling healthcare's biggest problems.
Acknowledgements:
1. Start with Why by Simon Sinek
2. Gartner Hype Cycle
3. Mike Maples, Jr.